The Children’s Reading Alliance (formerly under the name The Children’s Reading Foundation of Doña Ana County) focuses on advancing children’s literacy in Doña Ana County. Because it has been proven that reading daily with children and having books in the home leads to success in school, we promote the message “Read with a child every day” and support programs designed to place books in the hands of families. Please visit the program page for more information. 

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Raising Readers
Raising Readers
Raising Readers

Read with a child 20 minutes a day

A child learns to read through music, song, and play

You can read to a child anywhere….be creative

Be your child's first teacher -- read together

We are raising readers


Early Literacy Non-Profit Leader 

Application Deadline: OPEN

Submit a resume and contact information to:

Jennifer Alvarado, Director,, or call 915-373-3627

Salary Range: $38,000 – $45,000

The CRA Non-Profit Leader is responsible for overseeing the administration, programs, and strategic plan of the organization. Other key duties include fund development, marketing, and community outreach. This position reports directly to the Board of Directors.



1)  Board of Directors:  Works with Board in order to fulfill the organization mission and is responsible for communicating effectively with the Board and providing, in a timely and accurate manner, all information necessary for the Board to function properly and to make informed decisions. This includes attending Board Meetings and providing the monthly reports to the Board.


2)  Organization Mission and Strategy: Works with board and staff to ensure that the mission is fulfilled through programs, strategic planning, and community outreach. Reports regularly to the Board.

  • Ensure implementation of CRA’s major programs: First Teacher/ Primer Maestro, Reading Buddies, Summer Books, Talking Stories, and others that may arise. 
  • Responsible for the enhancement of CRA’s image by being active and visible in the community and by working closely with other professional, civic and private organizations.
  • Participate in Strategic Planning and implementation.


3) Actual Job Responsibilities:

  1. Work with the CRA Treasurer for the Board of Directors and CRA’s accounting personnel to manage the fiscal resources, operating within the approved budget and ensuring maximum resource utilization and maintenance of the organization in a positive financial position.
  2. Supervise and collaborate with organization staff.
  3. Serve as CRA’s spokesperson to the organization’s constituents, the media and the general public.
  4. Manage grants and provide requested reports and information to the funders.
  5. Establish and maintain relationships with various organizations and utilize those relationships to strategically enhance CRA’s Mission.
  6. Oversee staff meetings.
  7. Manage interns that may be assigned to the organization.
  8. Manage volunteers with CRA.
  9. Work with CRA Media Director to: 
  • Ensure the update of contact and donor data base.
  • Ensure that CRA’s media presence is up to date and effective. 
  • Ensure effective marketing and other communications efforts.


4) Professional Qualifications Needed  

  • A bachelor’s degree in a related field.
  • Able to work flexible hours. 
  • Transparent, respectful, and high integrity leadership.
  • Ability to effectively communicate the organization’s mission to donors, volunteers, and the overall community.
  • Demonstrated ability to oversee and collaborate with staff.
  • Strong work ethic with a high degree of energy.


5) Beneficial and Desired Professional Experiences 

  • Strong written and oral communication skills in Spanish and English.
  • Confident public speaking ability.
  • Able to manage electronic media platforms.
  • Engagement in fund development.

Recent News

Reading Solutions – January 2022

2022 January Reading Solution Wise Words for a New Year Happy New Year! When I say this, it feels more like a plea than a celebration. The usual new year resolutions don’t seem to fit somehow. Pessimism is no way to start a new year and as a reader I know just where to go…

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